Phillips carried the flame through the racecourse watched by hoards of families who had come to catch a glimpse of the Olympic flame and watch a free two-hour concert.
Britain’s Got Talent favourites Twist and Pulse and rapper Labrinth entertained visitors, as the crowds patiently waited for the princess to arrive on Toytown.
Speaking from the stage, Phillips said of her torch carrying duties: “It was unbelievable actually, I’m shaking. It was an unbelievable experience and I am massively honoured for doing it.”
Phillips praised Toytown but said that he was a little nervous of the gas-fired torch.
“He’s awesome, he done us proud. He loves crowds, he was just a little bit… it makes a noise [pointing to the torch], so he was worried about that. It’s unreal the amount of people that are here.”
The princess, eleventh in line to the throne, said that the torch was quite heavy and that she could “feel a little burn” in her arm after carrying it for a while.
Susie Bradshaw, conference and events manager, Cheltenham Racecourse, worked with LOCOG to organise the event that saw sponsors interact with spectators. Coca-Cola gave away free product including Move to the Beat beat pads. It also had a replica Olympic torch and gave visitors the chance to have their picture taken with it, as did Lloyds TSB.