World Triathlon and Super League Triathlon have announced a partnership to grow a global esports series that will crown the official triathlon esport World Champions. The partnership will see the formation of the Arena Games Triathlon powered by Zwift, a series of events giving opportunities to ranked athletes and national federations to participate and pursue the official World Championship title.
The partnership between World Triathlon and Super League Triathlon is the next step in growing the concept of esports into a new and officially recognised discipline for triathlon. It has been created fully in line with the International Olympic Committee’s aspirations to develop esports with its Olympic Virtual Series.
The Arena Games Triathlon powered by Zwift, developed by Super League, marries real life and virtual racing and realises triathlon’s potential as an esport.
Marisol Casado, World Triathlon president and IOC member, said: “We are absolutely delighted with this partnership. Both organisations have been working hard and investing significant resources to evolve our sport, growing audiences, and giving the athletes the best stages on which to perform at their best. So it is only natural for both World Triathlon and Super League to invest and work together. I am absolutely convinced that the Arena Games Triathlon will be a fantastic event for athletes, broadcasters, sponsors and fans alike.”
Michael D’hulst, Super League Triathlon CEO, said: “This is a very exciting day for the sport. By partnering together, Super League Triathlon and World Triathlon are taking the next step in what has already been a very steep growth curve for the Arena Games. With this partnership, the sky’s the limit. This could well be the next Olympic triathlon discipline.
“The Arena Games Triathlon powered by Zwift has already proved to be an award winning disruptor, recognised by athletes and the wider sports community, and with a growing appetite at the very top levels of sport to bring esport to a much wider audience, this is perfectly timed for the benefit of everyone in triathlon and to help deliver an even more exciting future.”
World Triathlon and Super League will collaborate on all aspects of Arena Games Triathlon powered by Zwift, including scheduling, participating athletes, involvement of national federations, promotion, broadcasters, host venues and amplifying the reach of the events. The first series will be announced shortly, with the first official World Champions set to be crowned in 2022.