Bethel Woods Center for the Arts (BWCA), a non-profit cultural centre located at the site of the 1969 Woodstock festival in Bethel, New York, has joined forces with Live Nation and INVNT, a global live agency, to produce the Bethel Woods Music and Culture Festival.

The three-day festival will be a celebrate the “golden anniversary” of Woodstock Festival, taking place August 16-18, 2019.

The “pan-generational music, culture, and community” event will be held at BWCA and include live performances from “prominent and emerging artists spanning multiple genres and decades” and TED-style talks from “leading futurists and retro-tech experts”.

Festivalgoers will also be able to visit the Museum at Bethel Woods, which tells the story of the 1960s through immersive media, interactive engagements and artifacts from the 1969 festival, as well as experience the special 2019 exhibit We Are Golden: Reflections on the 50th anniversary of the Woodstock Festival and Aspirations for an Aquarian Future.

Darlene Fedun, CEO of BWCA, commented: “We are thrilled to partner with Live Nation and INVNT to produce Bethel Woods Music and Culture Festival. Fifty years ago, people gathered peacefully on our site inspired to change the world through music. As the stewards of this historic site, we remain committed to preserving this rich history and spirit, and to educating and inspiring new generations to contribute positively to the world through music, culture, and community.”

Full details of the event line-up, ticketing, non-musical experiences and brand activity will be released soon.