WMP Creative, the creative agency, has taken over the management of three established half marathons. The events in Exeter, Cheltenham and Weston-super-Mare, which all form part of a South West run series, will now be run and managed by WMP’s sports team.

The events were previously headed up by Charlie Beauchamp and James Cracknell of RunJoy. The Great West Run in Exeter is the oldest in the series, first taking place in 1985 and now attracting more than 4,000 participants across a half marathon, 5km and 2.5km festival of running. The Still Moving Cheltenham’s Half sees more than 4,500 participants take over Cheltenham in the half marathon and community mile events. The newest of the three is the Howards Weston Super Half where more than 2,000 participants run alongside Weston-super-Mare beach, finishing on the Grand Pier in the half marathon and community mile events.

WMP Creative’s sports team will run all aspects of these three events with the ambition of continued growth, working with local businesses, attracting new participants and commercial partnerships. The events have been hugely successful over their respective histories, delivering great experiences and engaging thousands of people, whilst also raising millions for charity.

Commenting on the acquisition, Rupert Martin, head of events at WMP Creative, said: “We’re really excited about developing these great events into bigger, better and more engaging active festivals. At the core of all three events are brilliant half marathon routes, but what is equally appealing to us is the addition of the shorter, more accessible distances on the day before. It gives us and partners the opportunity to engage with a much wider audience and really work with the local regions to build awareness of the many benefits that living an active healthy lifestyle brings. We are really looking forward to working with event partners, local communities, stakeholders and authorities to gain the appropriate support, in order to fully develop the events.”

Charlie Beauchamp, MD and founder of RunJoy, explained: “Whilst we are sad to step aside from these great events we are equally excited by what WMP can bring to the table to help take them from strength to strength”.

Former athlete and double Olympic gold medallist, James Cracknell, added: “I truly believe that events like this can help make societies healthier and happier places. Getting people out and about, being active, and engaging in a fun event all together is what it is about and I’m sure the WMP sports team will do a brilliant job in doing just that in Exeter, Cheltenham and Weston-super-Mare”.