The organiser of Wheels and Fins Festival, the annual music and action-sports beach-side weekender, has announced that the event will operate totally cashless for the first time this year.

The seventh Wheels and Fins Festival is introducing new cloud-based cashless technology to help reduce queuing times and improve security for 2019. Wheels and Fins has partnered with event payment platform TicketCo to provide a “digital wallet” for visitors to the two-day gathering at Joss Bay in Kent. The festival is expecting a 10,000-crowd over two days.

David Melmoth, director and founder of Wheels and Fins Festival, said: “We’re committed to making our festivals as enjoyable as possible and have partnered with TicketCo to help make our event even better this year. Previously we used a token system for food and drinks and by using TicketCo’s digital wallet app we’re aiming to make the whole process as quick and as painless as possible.

“You just download the app to your phone and top it up wherever you are on site before swiping like a contactless payment at the bar. The key for us was making transactions quick and simple to improve the event goer experience.

“For us as organisers it means we don’t have to worry about the security implications of having lots of cash on site. Crucially, we can also keep a real-time log of stock levels, so we can react to whatever drinks are proving popular on the day and the keep the bars fully stocked.”

The TicketCo wallet system, which is available on Android and iOS devices, has been used at a number of events across the country, including a rural Scottish beer festival which operated entirely on 4G mobile signal.

David Kenny, UK manager of TicketCo, added: “We’re delighted to be working with such an adventurous event as Wheels and Fins. It’s really grown to become a massive part of the festival calendar and we know our user-friendly app will make the Wheel and Fins experience even better for visitors. Our app will make grabbing food and drink at Wheels and Fins quick and worry-free, so people can spend more time enjoying the festival.”