Wasserman, the global partnerships and activation agency, will work with the Association of Tennis Professionals (ATP) to transform The O2 into one of the biggest indoor tennis tournaments in the world, the Nitto ATP Finals.
This will be the tenth year that Wasserman has worked with the ATP on the tournament in London. Wasserman’s remit is to manage the in-bowl experience from concept to on-site delivery, managing the pre-match player choreography, special effects, breaks in play, audio and screen content for the daily matches, live shows, and final presentation ceremonies.
Fans will be entertained with pre-match shows complete with special effects, lighting, projections, player introductions, bespoke video content and interactive social media activities. This year will see the 2.5 millionth fan attend the event and will feature a host of activities to celebrate the tenth anniversary of the tournament taking place in London.
The 2018 Nitto ATP Finals event, which runs at The O2 November 11-18, sees 30 matches between the world’s best eight qualified men’s singles players and doubles teams, in a round-robin knockout format.
Adam Hogg, event director at the ATP, commented: “For ten years, we have transformed The O2 into one of the most exciting and entertaining sporting arenas in the world. Wasserman’s work is crucial in helping us to bring this event to life, and the team has been pivotal in helping to create a tournament which is unlike any other in the tennis calendar.”
Cris Cicirello, joint managing director of Wasserman, added: “This is the tenth year that the team from Wasserman have been lucky enough to work with the ATP in London, and in that time, the tournament has continued to deliver, giving fans the ultimate indoor tennis experience – from the gladiatorial battles to the truly heroic displays of athleticism. It’s the perfect finale to a great year of tennis and we cannot wait for the tournament to get underway!”