Victorious Festival has released an official post-event report which suggests that the event’s economic results are “better than ever”.
The report revealed that Victorious contributed an £9,842,258 to the local economy in 2018, those who visited Portsmouth for the day during the weekend of the festival also increased their spend per person from £68.47 in 2017 to £85.60 in 2018.
More than a third (35 per cent) of festivalgoers who visited the area across the weekend of Victorious said they had a more positive view of Portsmouth, with 30 per cent of visitors confirming they are more likely to re-visit the city in the future. A total of 120,126 people attended the festival in 2018 with 67 per cent of visitors coming from Hampshire and 34 per cent from Portsmouth itself. Ninety per cent of visitors had attended the festival previously and nearly a quarter (24 per cent) bought tickets to the full three days.
Similar to 2017’s results, the gender split for festival attendees was 40 per cent male and 60 per cent female. Fifty-six per cent of festivalgoers were aged between 35 and 54 and a fifth were aged 55 years or above. A quarter of visitors attended the festival with children, further cementing the festivals status as being accessible to all ages and genders.
The report also documented that Victorious Festival used 0.23 per cent per litre of fuel (per person, per day), scoring significantly lower than the industry average of 0.58 per cent. Additionally, the festival also scored a B in its Fuel Tool Efficiency rating, the highest being A and the lowest being G.
Andy Marsh, director of Victorious Festival, commented: “We’ve worked tirelessly to ensure the festival makes a significant impact on the local economy and we are delighted with the results of the 2018 economic report. We are also continuing to work on our sustainability initiatives for 2019 and remain confident next year’s results will be even better.”