Venue Lab has officially opened Magazine London – a multi-use venue for brand events, award dinners, conferences, exhibitions, fashion, the arts and ticketed culture.
The new venue offers a blank canvas across 3,205 square metres of industrial-style space for up to 3,000 people (standing). The site also features a 7,000-capacity outdoor showground.
The venue was designed by architects Nissen Richards Studio, which designed the V&A Lecture Theatre and National Waterways Museum in Gloucester. The warehouse-style, external steel structure of the building displays a slick, horizontal saw-tooth cladding set against the vertical city skyline of Canary Wharf.
A bespoke sign sits above the entrance and is backlit to project a silhouette of the venue’s logo. Devised by brand developers, Carter Studio, Magazine London’s name draws on modern connotations, in the sense that a magazine is an all-encompassing form of media, welcoming all types of content.  Although industrial in design and material, the building also features an eight metre high, floor-to-ceiling glass window that brings an abundance of daylight into the space.
The project is a collaboration between Venue Lab, Vibration Design and Production, Moving Venue and Knight Dragon. Vibration Design and Production has invested more than £1.2 million, as the venue’s exclusive partner, installing a state-of-the-art lighting and sound system, which will remain in-situ all year round.
Simeon Aldred, group strategy and creative director at Vibration Group, said: “Magazine London is set to become an integral part of the capital’s events landscape.
“We are thrilled to announce the opening dates for the venue, with an amazing calibre of events lined up towards 2020 and onwards. This is a huge milestone for the development of Greenwich Peninsula, and to have created a brand-new cultural venue here is crucial in adding to the cultural diversity of the area.”