Twickenham Stadium has opened its redeveloped East Stand, unveiling an enhanced hospitality offering for meetings and events that will “immerse event planners in an even greater destination experience”.

The new venue opened its doors to more than 250 industry figures yesterday, offering guests the chance to explore the various new spaces and sample the latest menus from executive head chef, Thomas Rhodes.

The multi-million-pound redevelopment offers six floors of creative event space, providing “unexpected and dynamic settings that go far beyond a simple conference or banqueting space”. With the arrival of the East Stand, Twickenham Stadium can now host more events, ranging from an intimate private dining experience in a private members club setting, to an informal 1,000 capacity drinks reception, all at the same time.

Nils Braude, catering, conference and events director at Twickenham, commented: “We understand the ever-growing demands on our clients. They need a range of options at their disposal for their increasingly discerning guests. By offering such diversity under one roof we’re allowing organisers new-found flexibility and ease.

“The addition of the East Stand has transformed our facilities and allows us to truly break from the norm. We’re asking clients to embrace change and use our modern and varied facilities to really explore what is possible.”

More than 6,700 square metres of event space has been added to the venue. The new East Stand spaces have also opened for hospitality on match-days, sold exclusively as England Rugby Hospitality by the Rugby Football Union, and long- standing official partner Keith Prowse.