TRO has opened offices in China and Australia. The creation of the new Australian office follows a merger with existing local agency, Retail Engine, which was previously part of TRO’s parent group, CPM. TRO Australia will be based in Melbourne.
Rob Allen, TRO executive chairman, said: ”We have a lot in common with Retail Engine, particularly in the field of brand activation and experiential marketing in retail environments. Retail Engine and its managing director Danielle Barclay have carved a niche of innovative consumer engagement. By merging Retail Engine with TRO we can extend our offer to clients; in fact we have already won new business in the technology sector and the agency is expanding”.
TRO Asia Pacific will be based in Shanghai alongside partner agency CPM. Chief executive Keith O’Loughlin will extend his UK remit to build business in the Far East, Australasia and the Americas.