Triple S Sports and Entertainment Group (TSSEG), the sports, talent management, digital and marketing agency, announced the acquisition of the celebrity, fashion and corporate events company, Julie Perry Events (JPE).

Under the terms of the latest deal TSSEG acquires all the shares in JPE for an undisclosed amount. Julie Perry will continue as managing director of the enlarged business, which will retain the JPE brand name. All JPE staff will be retained while Perry will also take a seat on the TSSEG management board.

Paul Stretford, managing director of TSSEG, commented: “We are delighted formally to have sealed the long-standing relationship between our two companies with the acquisition of Julie Perry Events.

“Julie and her team have built up an unrivalled reputation for creating and delivering the most memorable destination events both globally and in the UK. The acquisition of the JPE brand fits perfectly with TSSEG’s growth strategy of offering the fullest possible range of services to our ever growing client rosters.”

Perry added: “We have worked closely with Triple S for over a decade, and with Paul specifically for more than 20 years. Inevitably during that time we have naturally built up a great deal of understanding of each other’s business.

“The synergies that exist in the areas in which we operate will help take our business to the next stage of its development and progression. Our shared qualities and aspiration of supplying a first class service with a commitment to excellence will ensure that Julie Perry Events remains the first destination when clients are considering which company is best suited to meeting their needs, requirements and standards.”