TRC, the provider of on-site event technology and services to brands has appointed Brent Pearson as its new chief technology officer.

Pearson, a seasoned IT executive with two decades of experience in technology-enabled services and software sectors, will be spearheading TRC’s product roadmap, focused around event data and attendee analytics. The appointment comes after the release of ​TRCBLE​, a Bluetooth low energy enabled attendee tracking solution and data analytics tool.

Greg Lazzaro, founder and CEO of TRC, commented: “Brent’s expertise and extensive background in data, data analytics and system design makes him the perfect leader to head up our technology development. Event experience doesn’t end with on-demand badging. We’re on a mission to provide insightful data to marketers and planners alike and bringing on board a domain expert in data analytics is the perfect next step.”

Pearson added: “I’m excited about this new challenge and opportunity and look forward to working with a team that’s long-known in the industry as service leaders. Working directly at the source of the critical data allows us to have a real impact for our customers and for the industry.”