John Penrose MP, Minister for Tourism, will attend the opening day of International Confex and the International Outdoor Events Exhibition (IOEX) following the collective efforts of the Britain for Events campaign, International Confex, the All Party Parliamentary Group and Visit England.

The Minister will attend a networking event before touring the exhibition to gain further insight into the UK events industry. He is scheduled to attend on the afternoon of March 6.

Talking on behalf of the Britain for Events campaign, Michael Hirst, chair of the Business Visits and Events Partnership commented: “This is a really significant endorsement of the UK events industry and a sign of its growth on the government agenda.

“As the UK’s premier events exhibition, the lack of senior government attendance in the past has been disappointing, so it’s great news that John Penrose has given up his valuable time to attend.”