StreetPR, part of Crowdify Global, previously helped Tottenham welcome fans to its temporary home, Wembley Stadium, following the demolition and redevelopment of the White Hart Lane site.
The contract between Tottenham and StreetPR at Wembley was initially for one year, covering the 2017/18 football season, for all Tottenham home matches at Wembley. That contract has now been extended to cover the 2018/19 season at the new stadium. StreetPR’s staff will be delivering services at the soon to be opened new stadium, currently called the Tottenham Hotspur Stadium, until a naming rights deal is signed with a sponsor.
The first official Premier League match to take place in the new stadium will be against Crystal Palace on April 3, 2019. However, under official rules, Spurs must hold two test events before it can get a formal safety certificate. The first of these will see Spurs’ under-18s side face Southampton in the under-18 Premier League on March 24, with 30,000 tickets distributed, while the second will see a Spurs Legends team face the Inter Forever legends on March 30, with 45,000 fans expected.
StreetPR’s fanbassadors will be deployed outside the new Tottenham Hotspur Stadium in the hours before kick-off. Their role will be to meet and greet fans and hand out flags, stadium guides, posters and offering face painting for youngsters.
Dorian Payne, client services director at StreetPR, commented: “What can I say? We were over the moon when Tottenham asked us to provide fanbassadors at Wembley, and you can imagine how chuffed we are to be working with them at their amazing new stadium. They are a worldwide brand, and we’ve been developing a whole range of new fun and engaging activities which we’ll be rolling out as the season progresses to engage fans, and drive Tottenham Hotspur’s membership sign up.”