The closure comes after widespread criticism of the resale sites, after tickets for sold out events were being sold at hugely inflated prices. The sites will be shut down in October, and in their place, people will be allowed to sell tickets directly on Ticketmaster in a “fan-to-fan” exchange.
Unlike the current system, users will only be allowed to charge the original price or less – including any booking fees. Ticketmaster has also vowed to be clearer about the difference between “new” and resold tickets. When selecting seats for an event, the seat map will show standard tickets in blue and second-hand tickets in pink.
The closure of these resale sites comes as the UK’s Competition and Markets Authority is conducting an investigation into the secondary market and has said it is considering legal action against the Swiss-based firm Viagogo.
Andrew Parsons, managing director of Ticketmaster UK, commented: “We know that fans are tired of seeing tickets being snapped up just to find them being resold for a profit on secondary websites, so we have taken action.
“Closing down our secondary sites and creating a ticket exchange on Ticketmaster has always been our long-term plan. We’re excited to launch our redesigned website which will make buying and selling tickets fast and simple, with all tickets in the same place.”