TicketCo, the event payment company, has been appointed by the Coalition Agency, the live entertainment booking agency, to manage the marketing of its European music tours.

TicketCo, the payment platform that entered the UK market from Norway this year will provide Coalition Agency with technology to manage sales and marketing via one platform.

Owen Kent, creative director of Coalition Agency, said: “We have been looking for the right tools to expand our business outside the UK. With TicketCo we are now ready to go abroad. We want to run our own tours throughout Europe in collaboration with venue owners and local promoters.

“The two key factors to do so is ticketing and marketing, both of which the TicketCo technology handles smooth and efficiently in one joint operation. From now on we can have these productions on tour across Europe, managed from our London headquarters. This opens up a lot of new opportunities for us.”

David Kenny, UK country manager of TicketCo, added: “We are looking forward to supporting Coalition Agency with its strategy to grow its European market. Our tech is an ideal fit for Coalition Agency, as it makes payments easy. The unified platform integrates payments with cutting edge marketing tools and will enable Coalition Agency to take control of its sales and marketing function.”