The Ticket Factory has appointed Kelly Sharman as sales manager for group bookings, marking a refresh of the ticket agent’s group bookings arm.

Sharman has extensive events experience, having run her own event support consultancy and group sales company, DB Promotions, for the last 25 years. In that time, she has operated as the official group bookings sales representative for events such as Feld Entertainment (Disney On Ice), The Birmingham International Tattoo and has worked with the Lawn Tennis Association.

Commenting on her appointment, Sharman said: “The team and I will be bringing a cleaner, slicker group booking solution to market. We’re now offering much more of a personal approach, making the purchasing process simpler for bookers and ensuring they have the best experience possible with The Ticket Factory. We will also be seizing new opportunities within the groups market, working in collaboration with more event organisers, so we can offer a varied and exciting portfolio of events.

Richard Howle, director of ticketing at The Ticket Factory, added: “I am delighted that Kelly has joined The Ticket Factory. Her experience and expertise in the groups market will prove invaluable as we look to extend our reach in this important and valued sector.”