The Ticket Factory has appointed a director of ticketing ahead of the new year.
Under the new leadership of NEC Group Arenas managing director Phil Mead, Richard Howle has been appointed to take The Ticket Factory forward by expanding its technological capabilities and further improving the user journey for both client and the ticket buyer.
Having joined the business at the start of December, Howle brings with him 18 years’ experience of working in the ticketing industry with past appointments including commercial director for the Really Useful Theatres Group, and international sales director prior to this at AKA Promotions.
Howle is also a director of the governing council, which oversees the work of STAR (Society of Ticket Agents and Retailers), the live entertainment ticketing industry’s self-regulatory body.
Howle commented: “I am thrilled to join The Ticket Factory and to bring my experience of running in-house ticketing operations to the role. It is a company I have long admired with a well-deserved reputation for delivering excellence. I am looking forward to building The Ticket Factory brand at this pivotal point in the company’s history, having just celebrated its tenth anniversary. Over the past decade, The Ticket Factory has established itself as an industry challenger in a highly competitive, fast-moving industry and has an exciting future ahead.”
Mead added: “Richard’s appointment will serve to further strengthen the offering of The Ticket Factory in an increasingly competitive marketplace. It has a unique partnership with the NEC Group Arenas, and with Richard’s direction, the businesses will be able to work even closer together to provide a seamless experience for clients and customers alike.”