London’s Business Design Centre will play host to The Spirit Show, a brand new trade show championing spirits and related alcoholic beverages, on December 9-10, 2016.

The UK’s first consumer show for the premium spirits market, The Spirit Show will concentrate on Whiskey, Gin, Vodka and Rum, but other spirit categories, champagnes, wines and fine food will also feature. Tastings and expert discussions will be a huge part of the event, showcased in a pop-up with music, entertainment and destination surprises.

The organiser is expecting more than 10,000 visitors over the course of the two days, with each attendee having an average income of more than £50,000 a year.

Show director, Geraldine Reeve, said: “In 2015, more than £200m was spent in the UK on spirits in the first two weeks of December. The Spirit Show will allow premium brands a perfectly timed opportunity to get up close and very personal with their potential customers. The best way to develop a relationship between product and customers is face-to-face contact and The Spirit Show provides a unique opportunity to do just that.”

James Elliott, The Spirit Show’s sales manager, added: “This is a new show and we are determined to make a success of it. We have grouped together three main packages which we believe will suit most of our exhibitors but we are, of course, very happy to create bespoke offers for both sponsors and exhibitors.”