Throughout the existing relationship, The Jockey Club and Keith Prowse have reimagined the hospitality offering at Epsom Downs Racecourse, engaging a younger audience by creating a clear tiering and pricing strategy and introducing a new concept, The Winning Post. This offering which also hosts the official hospitality after-party is located on the inside of the racetrack metres from the finish line.
Phil White, regional director, London region at Jockey Club Racecourses, said: “The Jockey Club prides itself on staging thrilling sporting occasions including the Investec Derby Festival, one of the greatest race days and social occasions in the British summer calendar.
“We are pleased to extend our supplier agreement with Keith Prowse for another five years and are looking forward to working together to provide thousands of people with more special experiences through racing, music, food and entertainment.”
Andy Vinsen, managing director of Keith Prowse, added: “We are delighted to be continuing our relationship with Epsom Downs Racecourse and the Jockey Club. We spend significant time researching our guests’ wants and needs as well as benchmarking against wider high street trends and consequently we are bringing the latest in dining concepts to one of the UK’s foremost days out.
“The Festival at Epsom is a pinnacle in the summer season and our entertaining options match the very differing needs of the attendees. It goes without saying that we will carry on innovating over the next five years, mirroring the status of this iconic event while also reacting to the changing demands of our guests.”