Warwickshire is set to benefit from a £30 million economic boost when The Game Fair returns to Ragley Hall this month.

Accommodation providers and other local businesses in the surrounding area are set to benefit from the arrival of more than 120,000 visitors for the three-day annual festival of the great British countryside, which marks its 60th anniversary when it returns to Ragley Hall from July 27-29.

Exhibitors, sponsors and staff will increase the numbers further, while 4,000 people will be on site for four days before The Game Fair begins during the construction phase, many of them using local restaurants and shops.

Last year around 116,000 visitors and 1,000 businesses attended The Game Fair when it was held at Hatfield House in Hertfordshire. Independent research found that the event generated around £30 million for the regional and wider economy, with £2 million of that spent on accommodation in the area.

James Gower, managing director of The Game Fair, commented: “We have more exhibitors than last year and over the last three years our visitor numbers have gone up 10 per cent every year, so we expect this year’s 60th anniversary event to be bigger than ever before. The economic impact that will have on rural Warwickshire this year, and again when the event returns in 2020, is enormous.”

Stratford-upon-Avon MP, Nadhim Zahawi, said: “I am delighted that The Game Fair is returning to Ragley Hall for the fourth time this year on its 60th anniversary. I know how much this event is looked forward to and this is a testament to its importance for rural communities here in my constituency and beyond. Furthermore, given that last year’s event generated nearly £30 million for the local area in Hertfordshire, the economic boost it will give to rural Warwickshire this year is extremely welcome. I hope everyone who visits The Game Fair this year has a wonderful time.”

The Mayor of Stratford-upon-Avon, councillor John Bicknell, added: “It is exciting to know that The Game Fair is coming to Ragely Hall for its 60th anniversary. It is a huge annual event. With so many people expected to attend this year, it will provide our local economy in Stratford-upon-Avon with a welcome boost.”