Freshers Festival Group runs one of Scotland’s biggest student events, Freshers Festival, bringing together global food and drink brands, famous bars and clubs and retail providers such as Just Eat and IKEA. In partnership with YADA Events (another Expede company), 2018-2020 will see Freshers Festival expand its operations to cities across the UK, including London, Manchester, Birmingham and more.
All Freshers Festivals will be powered by YADA, the digital events platform. YADA focuses on social engagement, allowing event attendees to interact and share their perspective before, during and after an event. The collaborative platform will offer Freshers Festival a digital solution covering everything from ticketing and promotion through to data capture and post-event marketing.
Graeme Barratt, managing director and founder of Freshers Festival Group, commented: “By joining the Expede Group, the synergy between our companies provides a springboard for the Freshers Festival to not only become a nationwide offering, but importantly instantaneously brings together our attendees and brands through the Group’s digital platforms – with this strategic acquisition, one plus one really does make three and I can’t wait to get started!”
Mehram Sumray-Roots, product director and co-founder of YADA Events, added: “We’re so excited that The Freshers Festival Group has joined the Expede family. We loved working with Graeme and the team over the last few years and we cannot wait to help bring their events to life across the UK.’’