Completely Events, the Surrey-based events company, is seeking to expand its portfolio of events by launching a catapult campaign to “nurture and grow” new show concepts.
The company is looking to invest in ten new shows over the next three years, with an approach to support “ambitious events professionals”. Completely Events is looking to engage with specialists and professionals within the events sector who have an idea for a new event or have spotted a gap in the market, but need the funding and resource to “transform the show from an embryonic idea into reality”.
Whether it’s a completely new show concept, or an idea born from a gap in an evolving market, Completely Events will select from the submitted concepts and provide the funding and resource to bring the show to life, providing the successful applicant can demonstrate a “fully comprehensive and achievable” business case.
By launching this campaign, Completely Events expect its portfolio of shows to grow across new sectors, launching at least two new shows every year from 2020 onwards. Dom Millar, CEO of The Completely Group, explains: “With complementary marketing, digital and events businesses in the group, we’ve proven ourselves to be a very agile organisation, never content with the status quo.
“For the past 18 years our core business has predominantly been within the real estate sector, but the launch of The South East Wedding Show for 2019 has demonstrated to us that it’s fairly straightforward to adapt and expand our portfolio of events when you have a great idea and a team that’s engaged, enthusiastic and creative.
“We’re looking at every opportunity on a case-by-case basis. As well as venturing into new markets, there are many trade and B2C shows that have perhaps been resting on their laurels and are ripe for disruption and innovation.
“We’re looking to engage with and support experienced event professionals who have identified an opportunity for a new show, across any sector and in any format, that will benefit from the resources, relationships and infrastructure we have in place as an award-winning events business.”