Brand experience and live events agency, TBA Group, has acquired a majority stake in Top Banana, the creative communications agency.

TBA Group has successfully built on differentiated agency expertise over recent years as experience makers in three specialist areas: Sport, Brands, Entertainment. Top Banana will sit within the brands division, which works across corporate and consumer projects through its specialist agencies TBA, Optimum and LGA. Top Banana’s founder and CEO, Richard Bridge will become managing director of the TBA Brands Division.

Guy Horner, CEO of TBA Group, commented: “TBA and Top Banana share the same vision and passion for creating unforgettable brand experiences and communications for their clients, hence we are extremely excited to be welcoming Top Banana into the TBA Group. As well as complementing our existing live and virtual event capabilities, Top Banana has specialist corporate communications expertise as well as brilliant in-house film and content creation capabilities which will further help our clients to create memorable experiences that help grow their businesses. This new partnership builds on strong growth over recent years for both agencies and a bold confident commitment as the Group evolves to set us up for the exciting future ahead.”

Richard Bridge, founder and CEO of Top Banana, said: “After successfully navigating the global pandemic, taking the virtual world by storm, and welcoming a number of new clients on board in the past 12 months, we are in a strong position. Top Banana has always had ambitious growth plans and joining the TBA Group will help us to unlock and accelerate that growth. We see great opportunity for not only the business, but for our team and valued clients. We now have the backing of a dynamic and forward-thinking group structure that will enable us to not only strengthen our existing service offering but fuel our future growth plans in 2021 and beyond.”