Tappit, the cashless payment provider, has launched a fund to support the festival sector. Festival organisers can apply for a grant from the £100,000 fund via Tappit’s website until 23.59 on November 29, 2019, with those successful receiving funds and access to Tappit’s technology to help improve the fan experience, empower organisers and support the sustainability of the festival sector.

Any festival can apply, and those interested in applying should have a clear plan, be open to using cashless technologies and be keen to improve their fans’ experience. The fund is the first that Tappit has launched, but the company plans to continue it into 2021 pending its success to further support and sustain festivals.

Jason Thomas, CEO of Tappit, said of the new fund:It can take some festivals up to five years to see a profit and many don’t make it this far. At the same time though, grassroots festivals are the lifeblood of the festival ecosystem. They help create the stars of the future and provide much-needed diversification across the live music and arts industry, and the Tappit Festival Fund is our way of championing their cause and purpose.

“There is huge potential for festivals to succeed if they understand what their fans need, know how to maximise the customer experience as well as keeping an eye on the bottom line and we want to help festivals better understand these things through this fund and our technology. As a business heavily involved in the festival space, it’s important that we do what we can to make the industry thrive and ensure the sustainability and future of these important events.”