Stellar London, the creative agency, is delivering an EmPOREium bar for Benefit Cosmetics this weekend (January 11-12); an experiential activation, which invites consumers to give their skin a drink.

The activation – the first project that Stellar London has delivered for the brand – is part of the cosmetic company’s Don’t Be Thirsty campaign for its new Hydrate primer. Taking place in Clapham, guests are invited into the brand’s immersive product lounge to try a number of products, before they are ushered to the bar where mixologists create a bespoke mocktail.

Kyra White, head of brand activation at Benefit Cosmetics, said: “Beauty addicts and cocktail-lovers alike are invited to dive into this immersive pop-up experience to discover the hidden treasure of our new POREfessional Hydrate primer.

“The idea is to immerse yourself in fun and unique Benefit DNA, hydrate yourself with your very own Instagramable, interactive mocktail and hydrate your skin with the new POREfessional Hydrate!”