Space, the creative agency, has delivered Nature Valley’s latest edition of “The Court is Yours” campaign – which encourages participation and accessibility in grassroots level tennis.

“The Court is Yours” campaign is a call to arms for players of all abilities to give tennis a go and went live on June 17, in time for the Queen’s Tennis Club Tournament. “The Court is Yours” is part of a £1.7 million integrated campaign, which also includes digital, shopper, TV, VOD, a social media competition and experiential sampling.

Last year’s “The Court is Yours” campaign saw Nature Valley become the title sponsors of three summer grass court events – Nottingham, Birmingham and Eastbourne and delivered a sales increase of 41 per cent year on year.

Kat Jones, marketing manager at Nature Valley, commented: “We want to inspire people around the benefits of tennis. I can sum up ‘The Court is Yours’ 2019 in just two words; advantage you! We hope this year’s campaign demonstrates the amazing benefits of tennis. It gets you outdoors, gets you together with friends and family and gets you fit.”

David Atkinson, managing partner at Space, added: “The Court is Yours continues to help Nature Valley become more relevant, more distinctive and more memorable to more people. Space is extremely proud of the commercial contribution it has made for General Mills over the past two years. We look forward to building upon this success with our latest campaign.”