Skiddle will hand out £50,000 of bursaries to kickstart the events industry, as part of a new ongoing partnership with the Night Time Industries Association (NTIA).
Skiddle’s Events Revival Fund, in partnership with the NTIA which promotes the contribution of the night time industry to the UK, will be awarded to events organisers in England, Ireland, Scotland and Wales to help rebuild the industry in the aftermath of the COVID-19 pandemic.
The money will support events organisers and promoters who plan to put on events in bars and nightclubs in a bid to revitalise the events industry with much needed financial support after a considerable loss of earnings for many promoters and venues in the last eighteen months.
Skiddle and the NTIA is calling out for new and experienced event organisers to apply now, to win the funds to put on the best live experiences around the country, giving a much needed boost to the industry, and reigniting the public’s love for live events.
New figures released by Skiddle show that consumers are indeed ready to enjoy live events again, with the company reporting an extra £1.4m in ticket sales to live events in the last six months as lockdown began to lift, with an increase of 400 per cent in comparison to the same period last year (March – August). Overall Skiddle has seen a huge increase of 442 per cent in ticket sales in 2021 vs 2020, with plans from the Government to scrap Covid passports for nightclubs and live events expected to push the trend even further.
Ben Sebborn, CTO at Skiddle, said: “We know firsthand how hard the industry has been hit in the last 18 months, and now we are able to host and attend events once more. We want to make them the best we possibly can. We hope that the bursaries enable promoters and event organisers to put on an amazing series of events around the UK that may not have been possible without this financial support.”
Michael Kill, CEO of NTIA, said: “The Night Time Economy and Events sector has continually been at the sharp end of the pandemic. We are now able to plan for the future, with the removal of challenging mitigations we are able to really focus on supporting grassroots promoters in building back and re-establishing a world leading industry across the UK. We hope this bursary will help grassroots promoters to re-invigorate their commitment and inspire new entrepreneurs to invest in the future of the events industry. ”
The bursaries in Skiddle’s Events Revival Fund are available to promoters, events or venues which are planning events this autumn, and can show that the additional funds will create an incredible experience for guests. Promoters, event organisers, and venue teams will be able to apply for the bursary via the Skiddle website, with applications remaining open from October 1-31, 2021. Bursaries will be awarded to successful applicants on a weekly basis, so that organisers can focus on the important bit – welcoming the UK back to live events!
Those who are interested in applying for the fund can register their interest here.