Seventa Events, the event agency, has been granted a five-year Bournemouth Borough Council contract to provide the town’s Christmas offering.

Seventa Events will move away from the German Market of previous years, creating a new Alpine Experience transforming the centre of Bournemouth into a festive wonderland including an Alpine Market with food stalls, a Santa’s Grotto and several immersive experiences.

Included in the plans, Seventa Events is set to build a two storey, custom built Alpine Lodge in the Town Centre. This will offer both indoor and outdoor heated spaces to general public alongside event space on the second floor.

The interior of the Alpine Lodge will feature sofa seating areas, warming fireplaces and creative bars with a wide range of Christmas drinks and cheese and charcuterie sharing platters. The second floor of the specially designed lodge will overlook Bournemouth’s Lower Gardens.

Simon Brooks, founder and director of Seventa Events, said: “We are delighted to have been awarded the Christmas event contract which recognises our growth and excellent industry reputation. It allows us to be truly creative and manufacture bespoke items for Bournemouth including an incredible two storey Alpine Lodge. We are in talks with several large brands to activate within the Christmas festival and we are excited to showcase the Alpine Lodge as a unique venue for clients to host their events.”

Jon Weaver, head of resort marketing and events at Bournemouth Borough Counci, commented: “Bournemouth Borough Council is pleased to have the award-winning Seventa Events on board to deliver the new ‘Christmas in Bournemouth’. Christmas is vital to the town’s economy and there is still plenty of potentials to be unlocked. We hope the new Christmas offering will attract more visitors to the town both locally and nationally, providing a boost for local traders and businesses around the festive period.”