Seventa Events, the events and hospitality specialist, is celebrating the opening of its new London office located in Tobacco Quay in the East End, along with several new senior hires.

The strategic move comes as Seventa Events continues its ongoing relationship with Tobacco Dock. In 2018, Seventa successfully collaborated with the venue to build and install the new Skylight London rooftop bar. By opening the new offices, Seventa intends to expand its roster of London-based clients and reach across the rest of the south.

As well as expanding geographically, the Seventa team continues to grow as the company has announced three new team members – Jen Llewellyn, Laura Maidment and Chris Masefield.

Llewellyn has come onboard Seventa having previously spent ten years with global brand Sunseeker where she was responsible for organising staff and client facing events across Europe. Following a period working with Seventa Events on a freelance basis, Llewellyn will now go full time as a senior event producer.

Llewellyn said: “It’s clear that Seventa is a company that has no limit of vision and is only going from strength to strength. I’m thrilled to be joining the team.”

Maidment has been appointed by Seventa as a venue and meeting booker following contract wins with several major clients whilst working in the venue sourcing division of the company.

Maidment commented: “Seventa is an ideal place to be developing my career in the events industry. The team have a vast amount of knowledge and experience which I look forward to learning from whilst also using own skills to aid the company’s growth.”

Masefield has also joined Seventa, employed in a warehouse and logistics role, Masefield has extensive knowledge and understanding of working on live events.

Masefield said: “I’m looking forward to combining my previous roles and experience in this new challenge to help the team deliver events and experiences for our clients. This is a really exciting time for Seventa.”

Simon Brooks, founder of Seventa Events, concluded: “Securing our first London offices is a significant milestone in the evolution of Seventa Events. We are gaining more and more clients in the capital and so this felt like the natural next step in our growth plans.

“We have a great team here at Seventa and along with our expansion into the city are really excited to be welcoming Jen, Laura and Chris to the team. Each of them brings their unique talents onboard which will benefit the business and ensure we continue to deliver results for our clients.”