SeatGeek, a mobile-focused ticketing platform, has launched open distribution ticketing in the UK market, which will allow clients to sell tickets in more places than ever before, without the need for additional software.
Called SeatGeek Open, venues and teams in the UK will be able to sell their inventory in more places.
Clients of SeatGeek will be able to leverage the SeatGeek Open distribution network without any additional software, exposing their tickets to new customers and maximising the sales and visibility of their events.
Danielle du Toit, president at SeatGeek, exclaimed: “We’re so excited to bring our SeatGeek Open technology to Europe, as we continue to focus on growing our footprint in the continent.
“We’ve seen some of our clients in the US sell more than 30 per cent of their box office inventory off platform for an event, and we are excited to bring that opportunity to our UK partners.”
SeatGeek launched SeatGeek Open in the United States in 2016 and since then, has worked with partners such as Facebook, Snapchat and Airbnb to help clients reach new attendees. Major sports leagues like the National Football League and Major League Soccer have moved towards an open distribution approach following the innovation that SeatGeek has shown in the space.