SeatGeek, a mobile-focused ticketing platform, has launched open distribution ticketing in the UK market, which will allow clients to sell tickets in more places than ever before, without the need for additional software.

Called SeatGeek Open, venues and teams in the UK will be able to sell their inventory in more places.

Clients of SeatGeek will be able to leverage the SeatGeek Open distribution network without any additional software, exposing their tickets to new customers and maximising the sales and visibility of their events.

Danielle du Toit, president at SeatGeek, exclaimed: “We’re so excited to bring our SeatGeek Open technology to Europe, as we continue to focus on growing our footprint in the continent.

“We’ve seen some of our clients in the US sell more than 30 per cent of their box office inventory off platform for an event, and we are excited to bring that opportunity to our UK partners.”

SeatGeek launched SeatGeek Open in the United States in 2016 and since then, has worked with partners such as Facebook, Snapchat and Airbnb to help clients reach new attendees. Major sports leagues like the National Football League and Major League Soccer have moved towards an open distribution approach following the innovation that SeatGeek has shown in the space.

In the coming weeks, SeatGeek will announce a growing number of distribution partners that will bring box office ticket commerce to the marketplaces where customers are already going to buy everything from tickets to flights.
SeatGeek is focused on building a trustworthy network of distribution partners, all of whom will have agreed to the Society of Ticket Agents and Retailers (STAR) code of practice, ensuring SeatGeek’s clients a network of reputable and consumer-friendly partners.
James McClue, general manager at SeatGeek, commented: “At SeatGeek we believe that as the ticketing platform we should be doing everything in our power to help our clients sell more tickets.
“By giving our partners direct access to incremental sales channels they will now reach new audiences and be able to sell more inventory.”