On August 17, Samsung Electronics America and Live Nation will broadcast Coldplay’s A Head Full of Dreams Tour live in virtual reality from Chicago’s Soldier Field for the first time ever. Fans around the world will experience the band’s performance from an immersive perspective. The live broadcast will be available on Samsung Gear VR powered by Oculus through the Samsung VR service.
Gear VR users in more than 50 countries will be able to experience Coldplay’s performance at no additional cost. To tune-in, consumers will need a Gear VR headset with a compatible Samsung smartphone, and navigate to the Samsung VR service. A concert replay will also be available on Samsung VR for a limited time.
“Through our industry-leading VR hardware and platform ecosystem, we are thrilled to offer Samsung Gear VR owners access to premium, immersive live entertainment and experiences in full 360,” said Michael Schmier, vice president of content and services at Samsung Electronics America. “By partnering with Live Nation and Coldplay, music fans across the globe with Gear VR can tune in to the live concert, experiencing the energy of the show like never before.”
Kevin Chernett, executive vice president, global partnerships and content distribution at Live Nation, added: “Live Nation is a trailblazer when it comes to producing live virtual reality concerts, and we’ve been excited to bring Coldplay into the mix since announcing our collaboration with Samsung and Gear VR in late May. We not only give fans the best in-seat experience, but we’re also committed to working with the best technologies to provide every music fan an extraordinary concert experience, regardless of where they are.”
Coldplay’s A Head Full Of Dreams Tour, produced by Live Nation, is the number five highest grossing tour of all time, according to ticket sales data reported to Billboard Boxscore. Launching in March of 2016, five million tickets for the tour have been sold around the world.
Image: Sam Neill