Looking for a night at the pub without the hangover? Sainsbury’s has announced it is opening a no and low alcohol pub, The Clean Vic.
The experiential pop-up will open its doors on New Oxford Street on July 24 and 25, serving a wide range of beers, wines and mocktails. But don’t expect to get tipsy as while the pop-up looks exactly like a traditional pub, complete with bartenders and pints, everything on offer will in fact be entirely non-alcoholic or have an ABV of just 0.5 per cent.
Thirsty punters will even have the chance to try the UK’s first non-alcoholic dark distillate, Celtic Soul, which offers a refined and sophisticated drinks experience that takes the appeal of whisky. The new tipple will be on offer alongside over 20 types of drinks available at Sainsbury’s, including a range of beers such as Lucky Saint, mocktails such as an Everleaf – a non-alcoholic aperitif – spritz, and a collection of wines.
Entry to the pub will cost just £5, which also entitles attendees to two drinks of their choice and two bar snacks throughout their visit.
The Clean Vic will also be offering immersive masterclasses for punters looking for some inspiration on how to cut down on their alcohol intake.
The Clean Vic will open, as Sainsbury’s has seen a 31.8 per cent increase in sales of no and low alcoholic products in the last 12 weeks and a 33 per cent increase in customers searching for non-alcoholic products online.
Anne Cooper, Buyer at Sainsbury’s, said: “We’re seeing a really exciting spike in the no and low alcohol category at Sainsbury’s which has been growing since 2001. With an increasing number of products now available, those who want to hold off on alcoholic beverages don’t need to miss out on the experience of enjoying a beer with friends or even a mocktail made with a delicious non-alcoholic distillate.
“From speaking to customers, we know there is still some uncertainty about what these no and low alcohol products taste like and how they are made. So, our specially curated workshops in The Clean Vic will help customers learn more about these drinks, providing key tasting notes given by the experts.”