The independent creative agency, RPM, has announced two new additions to the senior team. Ruth Henderson is joining as a senior strategist, alongside Laurel Davis as head of creative communications.

Henderson is joining RPM’s strategy team, where she will focus on social, brand and innovation. She brings a wealth of experience, having headed up strategy at social content agency Redpill. Previous work includes a national rebrand for St. Andrews First Aid in Scotland, product innovation for start-ups, brand consultancy and creative copywriting.

Davis joins from Ogilvy Brisbane, where she held the role of creative director. At Ogilvy, Davis’ responsibilities included working on a national retail brand while dabbling in long form branded content and documentary film production on the side. Davis has more than 13-years industry experience, including developing creative campaigns for a diverse roll call of global and local brands across fashion, FMCG, leisure and entertainment.

John Vicars, strategy director at RPM, comments: “Ruth brings further diversity to the strategy team as we continue to build our capability across brand, commercial and the challenge of increasingly complex integrated context planning.”

Rob Wilson, director of creative and strategy at RPM, adds: “We’re delighted to welcome Laurel to RPM, she brings a wealth of experience working in all channels and media and developing agency talent and has a real passion for the craft of creativity.”