ReedPOP, the producer of pop culture live events, has acquired Gamer Network, the producer of the UK gaming event EGX and the indie gaming event, EGX Rezzed.

Gamer Network is home to the brands Eurogamer, RockPaperShotgun,, VG247, Outside Xbox, Digital Foundry and USgamer. The acquisition of Gamer Network by ReedPOP, a boutique group within Reed Exhibitions, part of RELX Group, will take effect immediately.

Lance Fensterman, global head of ReedPOP, commented: “Gamer Network is one of the world’s leading voices for gamers and gaming culture. The opportunity to be in business with Rupert Loman and the brands, events and team he has created is a once in a lifetime opportunity. Bringing ReedPOP and Gamer Network together, PAX and EGX together – these are the kinds of mash ups you dream of. We are beyond excited to dream up new concepts that will blow the minds of fans all over the world.”

Rupert Loman, founder of Gamer Network, added: “We’re delighted to join the ReedPOP group. I’m a big fan of PAX and the company culture that Lance has created. The ambition and strategy that we share means we’re extremely excited about what’s next. I’m so proud that we’ve managed to grow to this point without any external investment and on our own terms.

“Gamer Network has achieved 18 consecutive years of revenue and audience growth by focusing completely on the needs and passions of our visitors, readers and viewers, and I couldn’t be happier to have found a like-minded partner to take the company further.”

Loman will remain with the company to focus on ReedPOP’s global games strategy and expansion. Simon Maxwell is being promoted from his current role as chief operating officer, to managing director of Gamer Network and vice president of ReedPOP UK. All staff will remain with the business and Gamer Network’s new 11,000 square foot HQ in Brighton will open next week.