Pylon One has launched Multiverse Analytics, which will enable events professionals to analyse, track and measure their brand activation results.

The new brand will provide marketers with a single point of reference, containing all recorded metrics that will further drive audience engagement.

According to Pylon One, it has witnessed a growing demand from experiential agencies to be able to measure return on investment.

Mike Lang, sales and marketing director at Pylon One, said: “Connectivity solutions remain at the core of Pylon One and we will continue to provide our globally renowned wired and Wi-Fi communication services. Over the past four years, we have seen a growth in the uptake of our event analytics products and services and have decided to bring this area under the Multiverse Analytics brand. The event market is an obvious choice for our solutions as we have many existing relationships with some of the largest event and experiential agencies around the world. We also see huge growth opportunities in both retail and corporate markets, with pilots already being run. This is an exciting phase in our growth.”

Multiverse Analytics has its own website and is the home to the following products to include but not limited to: PeopleCounting; FootFall; DemoGraphics and KloudDisplay.