Provision Events (PVE), the sports activation agency, in conjunction with Magnetic Activation, has secured an exclusive contract with Sefton Council to promote the game of golf during The Open from July 16-23, 2017.

PVE provides fan zone experiences at major sporting occasions and boasts an extensive client list in the world of golf that includes American Golf, Oakley, the European Tour, the PGA Tour, the R&A and Omega.

Sefton Council is hosting Summer of Golf at Southport Town Hall Gardens on Lord Street to coincide with The Open Championship being held at nearby Royal Birkdale and has hired PVE to run a series of free events to engage local resident’s, visitors as well as golf fans.

More than 200,000 visitors are expected to visit the area for the 146th Open and 10th at Royal Birkdale, and PVE’s head of sales and business development, Simon Jones, said: “It’s a big one for us.
We’re thrilled to be working as co-lead agency for Sefton Council alongside Magnetic Activation. We are hoping this is a blueprint that we can deliver for events of this nature, in the future.

“It is a wonderful opportunity to promote golf to the wider public. The idea is to have something for local residents and visitors alike to enjoy as well as those who have attended The Open. This is all about having fun and extending the reach of the game.
“We will be offering free coaching lessons and over the duration of the event, can offer up to 6,000 free lessons, a coaching zone, first-tee experience, nearest the pin, bunker challenge, long putt challenge and mini putting course.”