Working with mezcal brand Wildshot, PVE will install two golf simulators into the Wildshot bar to get fans in the swing. The fan experience at the AT&T Pebble Beach Pro-Am will run through the week of February 5, 2018 and will be one of several fan experiences and sponsorship activations that PVE provides for the 2018 PGA Tour season.
Konrad Brochoki, founder of Provision Events, commented: “The AT&T Pebble beach Pro-Am is a serious tournament with a heavy dose of fun. The celebrity element brings a different kind of visitor so it’s essential to devise ways to engage fans who might not usually come to the golf. Being hosted by the Wildshot bar gives us a great platform to do that, so we should have an entertaining week in store! ”