Protec, the Dubai-headquartered company that is marking its 18th year of business, has invested heavily in new technology, equipment, and staff.

The company, which owns large quantities of rental stock, including lighting, video, audio, rigging and trussing, scenic and staging, automation and SFX, conference equipment, robotics and motion tracking, has made significant investments in its lighting, audio and video capabilities.

Peter Jones, head of special projects at Protec, said: “We’ve recently invested in Notch – another exciting video graphics tool that has been designed to ease the process for interactive content and live visual effects. It’s a great visual effects engine for live events and what I also like about it is the fact that it integrates into all our existing systems like BlackTrax and our d3 servers for instance. From the way the events are being designed these days in the Middle East, I’m fairly sure we are going to be using this system a lot.”

Another interesting system that’s been added to Protec’s range of items is Bottoms Up, a draft beer dispensing system. Jones added: “The popularity of our robots has shot through the roof over the last year and having anticipated this trend we increased our stock, which was a good move as we found out. While our robots have been used in many ways, I’ve found that the most popular is the bar service. So we have invested in a clever system called Bottoms Up, which measures drinks portions with superb accuracy. What also helps is that it is very quick and there is no spillage. This is really going to help when we have larger numbers of guests lining up to get a drink from our robobars.”

The summer months have seen Protec work on a range of high-profile events across the Middle East, Africa and Asia. The year was kicked off by the multiple award-winning IDEX opening ceremony (pictured) in Abu Dhabi. This show has been produced by Protec since 2013.

The next few months saw the company’s involvement in events of every kind – including the Dubai edition of Unite with Tomorrowland for which the company delivered the entire scenic and staging, lighting, audio, video, rigging and backline.

Stephen Lakin, CEO of Protec, said of the company’s recent achievements and investments: “We are not just the typical audio visual equipment rental company. Anyone can throw some gear into a box, but it takes real creative vision and skill sets to transform that box into an environment that people want to inhabit. At the end of the day, gear is gear, it’s the people behind the gear that make a show worth remembering.”

Protec has recently appoints Richard Bellia as managing director and the company has also hired 10 experienced professionals to reinforce the project management team as well as its video, robotics and design departments.

Lakin continued: “With these new additions, we have grown to a 147 strong team and with all of our equipment and services coming from under one roof, our capability of raising the bar and creating truly extraordinary event experiences with the highest international standards of quality is guaranteed.”

In addition to Bellia, Protec has also further strengthened its senior management team by appointing Martin Read as operations director and Ed Jarman as business development director.