Protec has supplied audio, lighting and rigging for the Jeddah World Fest, on behalf of The Manual, the event agency.

The Jeddah World Fest was held on (July 18), in the grounds of King Abdullah Sports City, Jeddah, in Saudi Arabia.

Protec provided its L-Acoustics K2 as the primary PA for the event. This was for a combination of factors, including rigging height and weight loading.

Mark Cunniffe, lighting and production designer at Mark Cunniffe, designed the set-up for the stage design and Protec provided the fixtures.

Luke Doyle, project manager at Protec, said: “The show looked and sounded incredible. The stage structure was the largest ever seen in the Middle East. This type of event had never been done to this scale in KSA and it was a great show to be a part of for sure. Definitely one to remember! The crowd were fantastic and it was almost emotional to witness.

“As the line-up wasn’t 100 per cent confirmed until last minute, we were under immense pressure to fulfil the technical rider for each artiste. We had catered well technically for the event using stock from our Riyadh and Dubai warehouses, however, we had to move quickly to discuss the requirements with the relevant artiste’s teams and production and get the extra kit rushed into the country once the last line-up was finalised.

“The event was also a few days behind on build schedule so we were tightly pushed on time to deliver from our side with only two nights for build and rehearsals. Twenty-two crew were on site and managed to set up in two days and derig in one shift.”

Richard King, director of The Manual, stated: “When our client Roqu Media came to us with the brief for Jeddah World Fest we knew it was going to be an important moment in history throwing Jeddah into the international media spotlight

“Jeddah World Fest was the first of its kind in many ways, the first festival in Saudi Arabia, the first large scale outdoor show, amongst many other ‘firsts’. We created a historical moment where the audience came together to produce an experience never before seen in market. When creating the show it was essential we used excellent suppliers, like Protec, who are known for their reliability and huge inventory available locally, it’s not suppliers you need when producing shows like this, it’s ‘partners’, and that’s what Protec became.

“With 20 years’ experience in the region, they confidently coped with tight deadlines and changes to riders and pulled out all the stops to ensure Jeddah World Fest put Saudi on the map as an entertainment destination.

“Consummate professionals, they are an excellent choice for any event. The Manual looks forward to working with Protec again on next year’s production which will be even bigger and better!”