A crowdfunding campaign inviting the events industry to be part of an “ambitious” strategy towards a sustainable events industry has been launched today by Powerful Thinking (June 11).

Festival Vision: 2025, launched by Powerful Thinking, is providing the live events and festivals industry with an opportunity to work together.

The crowdfunding campaign aims to raise £25,000 so that a second edition of The Show Must Go On Report can be published, providing comprehensive, free-to-use, practical resources and advice, to help organisers, events professionals and event suppliers be more sustainable.

Melvin Been, managing director of Festival Republic, said: “We can no longer ignore the global impact of climate change and immediate action needs to be taken before it’s too late. The challenge is bigger than any one of us can tackle alone so it is essential more than ever that we collaborate as an industry to lead the way in protecting our world for future generations.”

Since the The Show Must Go On report was first published in 2015, much has happened. It’s hoped that the second edition will be published in early 2020 and feature fresh, relevant information and guidance for the events and festivals industry.

Many event organisers and suppliers have pledged their support for the campaign; with some companies sponsoring relevant chapters; Grist Environmental on materials and waste, NCASS on food and drink, Tuned In Travel on travel and transport and Power Logistics on energy. Others have aligned their brands with the overall report, including Playpass, The Showman’s Show, Enviral agency, Event Buyers Live and Immersa –and there are many options left for companies to get involved.

Festival Vision:2025 began in 2015 when The Show Must Go On (edition one) was delivered to the COP21 talks in Paris as a festival industry response to climate change. The Powerful Thinking report has since become the foundation for the sector’s discourse about sustainability and more than 75 festivals have taken the Festival Vision: 2025 pledge to cut their impacts using the advice provided.

Five years on and significant steps forward have been taken in the event industry, technology is changing, and there are many examples of innovation across the sector. The Festival Vision: 2025 campaign will gather and share the most up to date information so event professionals can make the best decisions for events and businesses.

Chris Johnson, chair of Powerful Thinking, said: “This is more than resources – it’s a movement. We have the opportunity for the events industry to come together and co-fund the best possible up-to-date resources, share information and support each other, to catalyse action on travel, waste, plastics, energy and emissions. It’s bold but achievable if we engage now and act, and the first step is to fund the work collaboratively.”

Paul Reed, CEO of the Association of Independent Festivals, commented: “We are seeing what is possible when festivals come together around challenges with recent campaigns such as Drastic on Plastic and Take Your Tent Home. Festival Vision:2025 can provide the overarching strategy and resources for the changes we need to make collectively.”


Steve Heap, director of Towersey Festival and general manager of the Association Festival Organisers, added: “The information in Show Must Go On report inspired us to think very carefully about fuel usage, water input and waste and principals. An update to the report and resources would be valuable.”

Image: Michelle Roberts/Leeds Festival