The Brighton Marathon Weekend, home to one of Europe’s largest marathons, will see the reintroduction of the event’s Expo following a five-year hiatus. The Expo will take place from September 10-12, 2021 in a new location within the event’s Beach Village on Brighton Beach.
The Beach Village and Expo will welcome 50,000 runners and riders on the Friday and Saturday of event weekend, who will collect their race packs and shop for new kit and products. Brands and exhibitors can now register their interest for the Expo.
An expected 125,000 participants and general public will then head to the Beach Village on the Sunday for Race Day, to meet and greet finishers, enjoy food concessions, bars, entertainment and soak up the atmosphere.
Tom Naylor, event director of the Brighton Marathon, said: “The Beach Village location offers guaranteed footfall in a unique setting where exhibition space can be tailored to a brand’s exact specifications. The Expo will be a fantastic opportunity to showcase product and engage with our audience in a retail environment like no other.”
Exhibitors will receive a host of additional benefits and digital promotion pre- and post-event, sent to all participants and the wider Brighton Marathon Weekend Community.