Cardiff-based Orchard Media and Events Group is getting spades in the ground to back its company sustainability policy by making a “Guarantree” to clients and stakeholders – planting a tree each time a new piece of work lands.

Orchard has partnered with Coed Hills Rural Artspace, an eco-friendly sustainable community in the Vale of Glamorgan, to create its own “Orchard” on a hill overlooking the sea.

Jim Carpenter, Orchard’s business development director, said: “In the face of climate change, we wanted to find a sustainable initiative that was realistic, attainable, scalable and local, so that our team, our clients, friends and families could see tangible benefits for themselves just 10 miles from our offices as the scheme grows.”

This practical and achievable way to make a little difference plants a tree for every completed job worth more than £5,000, with an invitation to clients to add their own tree at the same time.

The Guarantree is looking to plant at least 200 trees a year, a third of these will be fruit trees.

The initiative is a step towards B Corp Certification.

Alistair Wilson, events director at Orchard, said: “Events play a key part in our operations, and in the year leading up to the pandemic, the UK events industry alone is estimated to have produced 1.2 billion kgs of Co2. That hasn’t changed with the pandemic, as moving events online now requires yet more data centres and server farms all fed by mostly fossil fuels power supplies. This needs a collective industry response, and at Orchard we’re making our own small steps in the right direction.”

In addition to the Guarantree, Orchard will enable team members to become eco volunteers on company time. Orchard is also reducing the use of single use plastic throughout its operations, investing to increase energy efficiency by 30 per cent at Orchard HQ, adopting a hybrid working policy to enable the team to work more from home, and the live music arm in the group, Orchard Live, is committed to the LIVE Beyond Zero vision to become a net zero agency by 2030.