Orchard managed the entire project, which included programming international artists and running the main stage in the city’s Puerta Del Sol; installing and managing the Champions Pitch where the legends of the game entertained the crowds; displaying the Champions League Trophy; staging the Champions League Gallery; coordinating the commercial partner activations with brands such as PepsiCo, Sony PlayStation and Mastercard; and handling all video production.
Orchard took on new Spanish speaking staff at its Cardiff HQ and collaborated with a number of international event companies to help deliver the project successfully.
Dave Driscoll, head of special events at Orchard, commented: “Madrid was the largest and most successful Champions League Festival UEFA have ever had. The Spanish authorities tell us that some 700,000 visitors came along to the four-day festival, more than 150,000 of them from the UK.
“Main stage entertainment in the city’s Puerta Del Sol came from the likes of international DJs Dimitri Vegas and Like Mike, and Colombian singers Carlos Vives and Sebastián Yatra, and we were at capacity every night with over 30,000 people watching the concerts.
“This has been Orchard’s largest production to date, managing a number of international contractors, and pretty exhausting to be honest, but as a football and music fan, it’s terrific to be involved in the world’s biggest club game, and shows what Orchard can do on a global stage.”
Orchard also coordinated the commercial partner activations with brands such as PepsiCo, Sony PlayStation and Mastercard, and its production team shot all the official festival film for UEFA, with more than 23 million views before the game.
Eluned Morgan, Welsh Government minister for international relations, added: “It is great to see an economic legacy from the 2017 Champions League Final – one of the biggest and most prestigious events Wales has hosted. As one of our most successful event production companies, Orchard is showcasing Wales to a global audience. This demonstrates the positive contribution major events can make to longer-term economic growth and prosperity.”