Cardiff-based Orchard Media and Events Group has appointed a new client relationship manager Ali Morrill to its sales team, with a clear brief of targeting London-based business.

Orchard currently has more than 50 members of staff and has worked on events around the world including the Champions League Final, NATO Conference and the Ryder Cup. It has enlisted Morrill’s skills and network to increase its reach into London.

A hospitality and event management graduate, Morrill was at the Celtic Manor Hotel as corporate relations manager looking after the London corporate market, having spent eight years at The Gleneagles Hotel, Scotland, where she looked after MICE clients.

Morrill commented: “My experience has given me a great network and insight into the London market, and I’m excited about capturing even more business for Orchard from the major UK companies and national associations based in the capital. This is a terrific company with huge potential for the breadth of communications services they offer, so this is a great platform for me.”