One Event Management, the event agency, has acquired the event design company, Absolute Taste. The move will see One Event Management’s catering brand, Mecco, and Absolute Taste re-brand to create a new luxury event design company.
Together, it will operate as Absolute Taste across a broad spectrum of hospitality services and concepts including Absolute Taste’s existing portfolio of restaurants and cafes, private jet catering, events, fixed site contracts and performance sports including F1 hospitality.
Best practices will be shared under the newly created Absolute Taste, with existing teams and offices unaffected.
Neil MacLaurin, chairman of One Event Management, said: “We couldn’t be more pleased that Lyndy and her team will be joining forces with One Event Management. Absolute Taste marks the best of the best in food design and hospitality, and is a fantastic fit as we strive to reach the pinnacle in food, drink and customer entertaining. We’re busy planning this year’s events and our new team is sure to knock creativity out of the park and create some phenomenal customer experiences.”
Lyndy Redding, founder and managing director of Absolute Taste, commented: “I love Absolute Taste. It’s my life and the people who work for us are my family, therefore this is such an exciting opportunity as it widens our scope and brings us a raft of fabulous new events to work on and extraordinary people to work with. Being part of the McLaren Technology Group for 20 years has been amazing, we will always have their DNA in the business and we look forward to continuing working with McLaren both in F1 and at the McLaren Technology Centre. This new chapter will see us working with like-minded individuals who all share our unique attention to detail and unrivalled levels of service.”
Jeremy Wood, chairman of Mecco, commented: “We’re all excited by this wonderful opportunity and look forward to getting to work with Lyndy and the Absolute Taste team to continue to provide a level of excellence to our lovely existing customers, while adding a spectacular new portfolio. Bringing our teams together – investing in people and design – will take us to the next level.”