Nordoff Robbins Scotland (NRS) has engaged the creative communications agency, Material_UK, to support the charity in driving awareness of its work and to increase fundraising opportunities and targets to allow it to meet increasing demand for its specialist musical therapy services to people across the country.

Following on from the inaugural NRS Scottish Sporting Awards, the agency will work alongside NRS – Scotland’s largest music therapy charity which is dedicated to using the power of music to change lives – in both the creation and delivery of a raft of not yet announced new fundraising events and initiatives. In addition, they will deliver the campaign surrounding the charity’s hero event and highlight of the Scottish Music calendar – Nordoff Robbins SSE Scottish Music Awards.

This is the first time that NRS has worked with an agency on a long-term basis and across all of the charity’s activity and have done so to keep Nordoff Robbins Scotland front of mind all year round. As such, Material_UK have developed a year long creative and strategic communications strategy, aimed at driving donations, engagement and the profile of Nordoff Robbins Scotland.

Gillian McCormack, managing director of Material_UK, said: “We are thrilled and very excited to be working with Nordoff Robbins Scotland throughout 2017, working in the music industry in Scotland, the work the charity does has always been very close to our hearts here at the agency.  This is a fantastic opportunity to work closely with Nordoff Robbins  Scotland, across all of their events, to develop a year long, consistent campaign strategy and ultimately help the charity achieve their goal to make music change more lives of some of the  most isolated people in our communities. It has been a great experience so far and we’re really excited to roll out the campaign across the year.”

Donald MacLeod, chairman of Nordoff Robbins Scotland, said: “To have Material_UK on board for this year is fantastic, they have come up with a fresh, relevant and engaging campaign strategy.  Their ideas throughout the process so far have been creative and thoughtful and I’m very much looking forward to the year ahead. Nordoff Robbins Scotland has achieved so much over the past 20 years and this is partly down to our commitment to always embracing innovative ideas, something with I believe Material thoroughly understand. I think we can achieve some great things together.”