Hull venue, the 3,500-capacity venue set to open this summer, has secured a sponsorship deal with Bonus, a local business group, and will now be known as the Bonus Arena.
It is hoped that this deal will help to secure a legacy for the city, after it was named UK City of Culture in 2017. The Bonus Arena hopes to attract exhibitions, sporting events and concerts. Founded in 1962, Bonus has been a part of the Hull business community for more than five decades,with many of those years spent in offices just a stone’s throw away from the new arena.
Shaun Boanas, chief executive officer of the Bonus Group, said: “Having been involved with so many things ‘Hull’ over the years it seemed an obvious partnership from both sides – the location being literally where the Bonus Group started almost 60 years ago.That said, the scale of this partnership with SMG is huge for Bonus and to be involved from day one is a great honour. It will undoubtedly be a huge success for the city and the people of Hull.”
Open days and test events will take place next month, with further details and announcements to follow on the opening programme.
Bonus Arena is owned by Hull City Council and is managed by SMG Europe. It has been built by BAM Construction.