A £900,000 investment from the UK Space Agency in partnership with the European Space Agency will support developers at AWOL, based in the North West, to roll out its space-enabled photography service that is able to upload images in real-time.
The service, which can be used at mass sporting events of all kinds including running, cycling and triathlons, means when a person passes a specific milestone on the course or crosses the finish line, their photos will be delivered instantaneously via smartphone to family and friends.
The new project will see a number of rollouts at real events in early 2021 – including the Cancer Research UK London Winter Run, Manchester Marathon, Tour de Yorkshire Ride, Royal Windsor Triathlon (organised by Human Race) and the Children with Cancer Swim Serpentine and Standard Chartered Great City Race (organised by the London Marathon Events) among others later in the year.
The project is being led by developers and photographers from AWOL, and supported by some of the UK’s major tech brands including SCAN Computing, BigBlu and Wex Photographic, bringing in cutting edge tech from the likes of Microsoft, HP, Canon, Fuji, Nikon, Sony, Cobham and Europasat.
Nick Rusling, CEO of Human Race Events, said: “AWOL is a company we’ve been pleased to work with for the last three years across our event portfolio which includes the award-winning Manchester Marathon, Manchester Half Marathon, Dragon Ride, Windsor Triathlon and others.
“It’s great to see innovation happening in the area of photography and athlete experience, especially in such a challenging time for our industry and we look forward to reaping the benefits of this new technology as part of our ongoing and profitable partnership with AWOL.”