New regulations come in to force today which will demand more information from sellers on secondary ticket websites, to better protect fans from rip-off prices.
For the first time resellers will have to quote the unique ticket number (UTN) to a buyer, if the event organiser specifies one, helping to identify the ticket’s seat, standing area or location. Current guidance requiring the disclosure of any restrictions and the original price of tickets have also been clarified today in order to improve compliance from businesses, ensuring better deals for customers.
From today ticket resellers must identify the location to which the ticket provides access – such as the particular seat or standing area of the venue, disclose any restrictions that around who can use the ticket or how it must be used (e.g. alongside ID of the original buyer),disclose the original price of the ticket, reveal the details of connections they have with either the online facility on which they are selling, or the organiser of the event for which the ticket is being sold and supply the unique ticket number (UTN) to a buyer if the event organiser specifies one.
Andrew Griffiths, consumer minister, commented: “Fans have a right to know exactly what they’re signing up to on ticket resale websites, but all too often people are left feeling ripped off when the ticket doesn’t match expectations. We are already taking steps to crack down on touts using ‘bots’ to bulk buy tickets for resale and today’s new rules will also improve transparency in this market.”
Adam Webb, campaign manager at FanFair Alliance, added: “So-called secondary ticketing sites should now have complete clarity of their legal obligations. Combined with enforcement action, these welcome updates and additions to consumer law will result in greater protection for audiences and help development of a more transparent and fan-friendly ticket resale market.”
The Competition and Markets Authority (CMA) is taking enforcement action against secondary ticketing websites suspected of breaking consumer law, whilst the Advertising Standards Authority (ASA) has acted to clamp down on misleading prices and charges on secondary ticketing websites.
New guidance was published last month to help prepare business for these changes, providing clarity to ensure they comply while also securing a better deal for consumers.